TY  - BOOK
AU  - Jenkinson,Angus
TI  - Valuing your customers: from quality information to quality relationship through database marketing 
SN  - 0077079507
U1  - 658.8  
PY  - 1995///
CY  - New York
PB  - McGraw-Hill
KW  - Database marketing
KW  - Total quality management
N1  - Includes bibliographical references and index
ER  -