Jenkinson, Angus. <br/><br/>
Valuing your customers:  from quality information to quality relationship through database marketing / 
Angus Jenkinson. 
 - New York :  McGraw-Hill,  1995. 
 - xiv, 371p. :  ill. ;  23 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0077079507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing<br/>Total quality management
<br/><br/><label>Dewey Class. No.: </label>658.8