TY  - BOOK
AU  - Hooley,Graham J.
AU  - Saunders,John A.
TI  - Competitive positioning: the key to market success 
SN  - 0131555995
U1  - 658.802 
PY  - 1993///
CY  - Hemel Hempstead, Hertfordshire
PB  - Prentice Hall International
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Competition
ER  -