Hooley, Graham J. <br/><br/>
Competitive positioning :  the key to market success / 
Graham Hooley and John Saunders. 
 - Hemel Hempstead, Hertfordshire :  Prentice Hall International,  1993. 
 - xi, 260 p. ;   24 cm 
<br/><br/><label>ISBN: </label>0131555995 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning<br/>Competition
<br/><br/><label>Dewey Class. No.: </label>658.802