Zikmund, William G. <br/><br/>
Business research method /  
William G. Zikmund. 
 - 5th ed. 
 - Forth Worth :  The Dryden Press,  1997 
 - xxi, 829 p.:   ill.;  24 cm. 
<br/><br/><label>ISBN: </label>0030184320 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial management--Research.<br/>Business--Methodology