Gregory, James R Penjenamaan Merentasi Sempadan: Panduan Pemasaran Jenama Global/ Branding across border James R. Gregory; penterjemah Feroza Shariff - Kuala Lumpur: Institut Terjemahan Negara Malaysia, 2009 - xxii, 243ms.: il.; 23cm. Mengandungi indeks Bibliography: p. [223]-230 ISBN: 9789830681955 Subjects--Topical Terms: Branding (Marketing)Brand name products Dewey Class. No.: 658.827 GRE 2007