Gregory, James R

Penjenamaan Merentasi Sempadan: Panduan Pemasaran Jenama Global/ Branding across border James R. Gregory; penterjemah Feroza Shariff - Kuala Lumpur: Institut Terjemahan Negara Malaysia, 2009 - xxii, 243ms.: il.; 23cm.

Mengandungi indeks

Bibliography: p. [223]-230

9789830681955


Branding (Marketing)
Brand name products

658.827 GRE 2007