TY  - BOOK
AU  - Netemeyer,Richard G.
AU  - Bearden,William O.
AU  - Sharma,Subhash
TI  - Scaling procedures: issues and applications 
SN  - 0761920277
PY  - 2003///
CY  - Thousand Oaks, California
PB  -  Sage Publications
KW  - Scaling (Social sciences)
N1  - Includes bibliographical references (pages 187-194) and index
ER  -