TY - BOOK AU - Sarina Salim AU - Zuriah Mad Ali, AU - Mislinah Makin ED - Pusat Kepimpinan dan Komunikasi Pendidikan, TI - Effective communication for educational leaders U1 - PL 7 2011 PY - 2011/// CY - Genting Highlands PB - Institut Aminuddin Baki KW - Communication in education KW - Dissertations KW - School management and organizations KW - Dissertations N1 - School leaders must play a role on top of being role models in encouraging the use of English in schools. With the MBMMBI policy, school leaders need to use English in schools as and when necessary and relevant. They need to be the motivators and movers of raising the standard of English in their schools. School leaders must show initiatives of improving their own personal competency and fluency in the language first, which will be the catalyst to strengthening the English language as thisleadership by example can excite the teachers as well as students to follow suit. In addition, today1s educational societyinvolves the community where parents, organisations and the private sector are very much involved in helping to develop various aspects of a school. They may need to explain to parents, request help from organisations or ask for sponsorship from theprivate sector. As such, school leaders need to be equipped with English in order to be able to communicate with the variousparties effectively be it verbal or written UR - https://i-modul.iab.edu.my/id/eprint/218 ER -