TY  - BOOK
AU  - Atherton, Julie, 
TI  - Social media strategy: a practical guide to social media marketing and customer engagement
SN  - 9780749497071
U1  - 658.872 ATH 2020 
PY  - 2019///
CY  - London
PB  - KoganPage
KW  - Internet marketing
KW  - Social media
KW  - Customer relations
ER  -