TY  - BOOK
AU  - Denning, Stephen.
TI  - The secret language of leadership : : how leaders inspire action through narrative / 
SN  - 9780787987893
U1  - 658.45 DEN 2007 
PY  - 2007///
CY  - San Francisco : 
PB  - Jossey-Bass
KW  - Leadership
KW  - Communication in organizations
KW  - Storytelling
N1  - Includes bibliographical references (p. 245-263) and index; What is transformational leadership? -- Introduction: Ten mistakes transformational leaders make -- The secret language of leadership -- The language of leadership: key enablers -- Articulating a clear, inspiring goal -- The leader's own story: committing to the goal -- Mastering the audience's story -- Cultivating narrative intelligence -- Telling truthful stories -- Leadership presence: the body language of leadership -- The language of leadership: key steps -- Getting people's attention -- Stimulating desire -- Reinforcing with reason -- Continuing the conversation -- Epilogue
ER  -