TY - BOOK AU - Cucchiara, Maia Bloomfield. TI - Marketing schools, marketing cities: who wins and who loses when schools become urban amenities / SN - 9780226016825 U1 - 307.917320974811 CUC 2013 PY - 2013/// CY - Chicago : PB - The University of Chicago Press KW - Grant Elementary School (Philadelphia, Pa.) KW - Education, Urban KW - Philadelphia KW - Pennsylvania KW - Urban renewal KW - Educational equalization KW - Public schools KW - School integration N1 - Includes bibliographical references (p. [259]-275) and index; A strategic opportunity -- From "Philadelphia" to the "Next Great City": revitalization in a postindustrial city -- Institutions of last resort: crisis, markets, and stratification in Philadelphia's schools -- Revitalizing schools: the Center City Schools Initiative -- "This is not an inner-city school!": marketing Grant Elementary -- "This school can be way better!": transforming Grant Elementary -- The "Segregated Schools Initiative?": lasting consequences of a short-lived project -- Citizens, customers, and city schools ER -