How to Get Ideas - Foster, Jack. (Berrett-Koehler Publishers, San Francisco, 2007)
Have fun -- Be more like a child -- Become idea-prone --Visualize success -- Rejoice in failure -- Get more inputs-- Screw up your courage -- Team up with energy -- ethink your thinking -- Learn how to combine -- Define the problem -- Gather the information -- Search for the idea -- Forget about it -- Put the idea into action
Includes bibliographical references and index
Keywords: Advertising; Business writing; Authorship