TY  - BOOK
AU  - Schrage, Michael.
TI  - The innovator's hypothesis : : how cheap experiments are worth more than good ideas 
SN  - 9780262028363
U1  - 658.4063 SCH 2014 
PY  - 2014///
CY  - Cambridge, Massachusetts
PB  - The MIT Press, 
KW  - Technological innovations
KW  - Creative ability in business
N1  - Includes bibliographical references (pages 221-228) and index
ER  -