TY  - BOOK
AU  - Kim, W. Chan.
AU  - Mauborgne, Renée.
TI  - Blue ocean strategy :  : how to create uncontested market space and make the competition irrelevant 
SN  - 9781625274496
U1  - 658.802 KIM 2015 
PY  - 2015///
CY  - Boston, Massachusetts : 
PB  - Harvard Business Review Press, 
KW  - New products
KW  - Market segmentation
ER  -