TY  - BOOK
AU  - Aaker, David A.
AU  -  Joachimsthaler, Erich.
TI  - Brand leadership
SN  - 9781439172919
U1  - 658.827 AAK 2000 
PY  - 2000///
CY  - New York
PB  - Free Pre, 
KW  - Brand name products
KW  - Management
KW  - United States
ER  -