TY  - BOOK
AU  - AMANDA SETILI
TI  - The Agility Advantage: : how to identify and act on opportunities in a fast-changing world 
SN  - 9781118836385
U1  - 658.4012 SET 2014 
PY  - 2014///
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - Strategic planning
KW  - Diffusion of innovations
KW  - Organizational change
N1  - Includes bibliographical references and index
N2  - "This book examines how successful technology-based firms like Google, Apple, and Amazon spot new market opportunities and make the right choices about what to invest in, what to change, and what to abandon. The author shows firms how to see through their customers' eyes, spot new opportunities for growth, and innovate for extraordinary customer value. In addition, the book explains how to exploit market trends and focus on the right markets, and how to anticipate future changes in competitor capability, customer need, and technology--while managing uncertainty and risk"--$c Provided by publisher
ER  -