TY  - BOOK
AU  - Nalebuff, Barry,
AU  - Ayres, Ian.
TI  - Why not?: how to use everyday ingenuity to solve problems big and small 
SN  - 9781422104347
U1  - 153.43 NAL 2006 
PY  - 2003///
CY  - Boston
PB  - Harvard Business School Press
KW  - Problem solving
N1  - Includes bibliographical references; The way things never were -- Good ideas and how to generate them -- Problems in search of solutions -- What would croesus do? taking the perspective of an unconstrained consumer -- Why dont you feel my pain? internalizing the external effects of decision making -- Solutions in search of problems -- Where else would it work? looking for idea arbitrage opportunities -- Would flipping it work? trying things the other way around -- Problem solving with a purpose -- Principled problem solving: a guide to thinking inside the box -- The case for honest tea -- Reinventing regulation -- Implementing why-not
ER  -