Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo & Ayantunji Gbadamosi. - Abingdon, Oxon : Routledge, 2011 - pxxi, 457 pages : illustrations ; 26 cm.

Includes index

Includes bibliographical references

9780415573764


Marketing--Management
Entrepreneurship
Small business--Management
New business enterprises--Management

658.8 ENT 2011