W. CHAN KIM AND RENEE MAUBORTGNE <br/><br/>
BLUE OCEAN STRATEGY:HOW TO CREAT UNCONTESTED MARKET 

 -  HARVARD  2005 
<br/><br/><label>ISBN: </label>1591396190 
<br/><br/><label>Dewey Class. No.: </label>658.802 KIM 2005