TY - BOOK AU - Fung,Kaiser TI - Numbersense: how to use big data to your advantage SN - 9780071799669 U1 - 006.312 FUN 2013 PY - 2013///] CY - New York PB - McGraw-Hill KW - Data mining KW - Big data KW - Statistics KW - Success N1 - Includes bibliographical references and index; Why do law school deans send each other porn? -- Why can't I fit into those jeans any more? -- How can sellouts ruin a business? -- Will personalizing deals save Groupon? -- Why do marketers send you mixed messages? -- Are they new jobs if no one can apply? -- How much did you pay for the eggs? -- Are you a better coach or manager? ER -