Pearce, John A

Strategic management : planning for domestic & global competition / John A. Pearce II, Richard B. Robinson, Jr - 13th ed. - New York, NY : McGraw-Hill, 2015 - xxi, 434p. : ill. ; 26cm - Strategic management . - Strategic management .

Includes bibliographical references

9780077862510


Strategic planning.

658.4012 PEA 2015